ADVISOR TOOLKIT:
Why consider enhancing client relationships with social media?

Since the pandemic, there has been a marked shift in the kind of experiences clients and prospects have come to expect. Here’s why you should consider using digital tools to streamline your social media presence and enhance the value you provide for clients:

 

	The concept of “giving while living” has accelerated the $1T transfer of wealth from Canadian Baby Boomers to Gen X and Millennials.1
	More than 40% of Canadians prefer digital advisor interactions for financial planning, advice and related activities, up 30% from 2021.2
	Social media platforms (especially for Gen Z)6 have provided an overload of information, influencing investor decision making. In fact, 34% of investors have made a change to their investments based on announcements on social media.3
	Over 50% of Gen Z’s and Millenials intentionally look to social media to increase their financial literacy on topics such as budgeting, debt management and taxes.3
	Investors expect advisors to use social media, and 23% of Gen Z’s will not consider speaking to a financial professional who does not have a social media presence.4
	Using automated social media marketing should take a financial advisor no more than 10 minutes per day.5 Tools such as AdvisorStream incorporate intuitive AI, improving the impact without increasing the time invested.

 

1 The next wave of trickle-down wealth is upon us. https://www.cpacanada.ca/news/pivot-magazine/trickle-down-wealth 
2 EY. 2023. 2023 Global Wealth Management Survey.
https://www.ey.com/en_ao/wealth-asset-management/2023-global-wealth-research-report 
3 Social media’s influence on the investing community.
https://www.chase.com/personal/investments/learning-and-insights/article/social-medias-influence-on-the-investing-community 
4 Social media marketing that drives growth for advisors.
https://www.blackrock.com/us/financial-professionals/insights/social-media-marketing-for-financial-advisors 
5 Top Six Social Media Marketing Tips for Financial Advisors. https://www.broadridge.com/advisor/insights/top-six-social-media-marketing-tips-for-financial-advisors 
6 From loud budgeting to girl math, here’s what you should know before taking financial advice from TikTok. https://www.cnbc.com/2024/01/30/gen-z-gets-money-advice-from-tiktok-what-to-know-about-finfluencers.html

 

 

The information provided here is intended for advisors and is based on various sources deemed reliable at the time of publication. It is for informational purposes only and should not be considered as professional or legal advice. The financial landscape is dynamic and subject to constant change, and therefore, the information presented may not be exhaustive, accurate, or up to date. Different advisors may have varying perspectives, strategies, or interpretations of the presented information. It is crucial for advisors to conduct their own research, analysis, and due diligence. Each client’s unique circumstances should be carefully considered, and tailored advice should be sought to address specific needs and objectives.